Question

how important is branding and is it necessary to protect it?

Answer 1

Branding is very important for business as it is the sole value over which their identity depends upon. People recognize a particular company with their brand and this is the value over which the entire implementation, strategic placement and marketing depend. The brand name is sometimes synonymous with quality that a company provide and are based on the needs of the customer.

Yes, it is necessary to protect your brand to safeguard the interest of the company. If a brand identity is stolen, used without authorization. It might negatively affect the brand image because some companies might not share your ideas and goals and therefore, might use your brand name for their benefit as well as destroy its value.