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How does Amazon use its supply chain to enhance its competitiveness and achieve market advantage?

How does Amazon use its supply chain to enhance its competitiveness and achieve market advantage?

Business   Operations-Management   
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Amazon is one of the top most online retailer with vast supply chain which is well known for it's efficiency. Th esupply chian of Amazon is distributed and hence it helps in faster delivery and accuracy. With many centres all over the world the process and delivery are much efficient . This helps in reaching out to the customers on time and responding their queries. This vast supply chain even helps in getting vast range of products from various places and hence customers prefer it the most. Thi shelps in sustaining th ecompetitiveness and maintaining it's lead. The efficient and accurate supply chain also helps in achieving market advantage and it is added by the discounts and offers given .

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