Question

discuss Netflix's core ideology and what it has done to envision its future.

Answer 1

Netflix CEO Reed Hastings in 2009 published a slide deck where he outlined how his company hires and fires and rewards its employees. This step of company presented its way forward thinking and its approach to culture which set off for others to follow it. This document became talk of the town among business leader about the organizational culture. This has given a true picture of company's core values and ideology which are as follows-

Curiosity

Innovation

Judgement

Communication

Impact

Passion

Selflessness

Passion

Honesty

Hastings has identified Company's vision in co promotional dealings with cable providers because threat of "Tv everywhere" is not good for Netflix's growth. Cable companies are now available with on demand offerings. Movie studios are also threat for Netflix.Some of its strategical steps for maintaing it as leader are-

With its service of watch instantly it has positioned well to exploit current market and hedge future.

It took per item rental and transformed it into subscription model which is very effective business strategy model.

Its ideology of targeting a niche and staying flexible.

It is greatly focused on community features