Question

Q3)Describe the market situation, market segment and market share of the company in the industry. For the Procter and gamble company ? ( 500 word)  

Q4)Describe the market situation, market segment and market share of the company in the industry. For the Procter and gamble company ? ( 600 word)  

Answer 1

Market Segment:

Market segment means dividing the entire market into smaller sections, namely segments and then offering their products to the respective segments. In other words, what segments of market the company is offering its products to, is known as market segmentation.

The segments of the company are:

• Beauty: the beauty products namely cosmetics, deodorants, hair care, personal care, skin care etc are offered under this segment.
• Health care: products such as oral care, personal health care for humans as well as for animals are offered under this segment.
• Household care: product related to home care in different shapes and sizes are offered by the company.
• Baby care: baby wipes, baby tissues, baby oils, baby grooming kits etc are some of the products offered in different varieties.

Market Share:

Market share refers to the portion of revenue which the company is generating in the industry. The market share which the company occupies is as follows:

• 18% of the market share is occupied by the baby care products offered by the company.
• 23% of the market share is occupied by the beauty range products, for both men and women.
• 17% of the market share is occupied by the health care products, both for humans as well as animals.
• Household care occupies around 29% of the market share in the entire industry.

Market Situation:

Market situation refers to the present situation that the company is facing presently in the market. The company Procter and Gamble is serving a major chunk of the customers by offering different kinds of products and extending its product line from time to time.