It is not always necessary that customers show their reactions through verbal feedbacks. Sometimes, communication takes place by sending and receiving wordless cues, such as visual cues. A customer may use various non-verbal cues, such as shaking hands, patting back, hugging, pushing, facial expressions, gestures, eye contact, etc. to show their satisfaction or dissatisfaction with the kind of service, provided by a service provider.
The customer service professionals require training their employees to understand what their customers are expecting from them and how they could ensure that customers are satisfied. It is not always easy to understand what customer exactly wants, especially, when he/she is not saying anything. This mandates the customer service professionals to learn and remember the various nonverbal cues and how they may be interpreted by different people, coming from different cultures and backgrounds.
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