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The Federal Trade Commission regulates advertising on the basis of two criteria: deception and unfairness. How...

The Federal Trade Commission regulates advertising on the basis of two criteria: deception and unfairness. How can an ad be unfair? Who gets hurt by deceptive advertising?

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Unfair advertising are also known as deceptive advertising or false advertising. Unfair advertisement is that which contain false statements to attract the intention of people. The Federal Trade Commission regulates advertising on the basis of two criteria: deception and unfairness. An ad can be unfair in so many ways which are listed below:

  • An ad is unfair when it misleads to the customers and it may change the decision of the customers to purchase the item.
  • An ad can be unfair when a firm give false advertisement about its products and services.
  • An ad can be unfair when a customer complain about the product and service.
  • An ad can be unfair when it not provides any benefits to the customer.

The consumers are gets hurt by deceptive advertising, so they are purchase that product and services after seen the wrong or false advertisement.

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