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Please do not attempt to answer if you have not read the case study and cite...

Please do not attempt to answer if you have not read the case study and cite your sources.

How have LVMH’s corporate strategy choices strengthened or weakened its competitive position in the branded luxury products industry?

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Answer #1

Its diversification strategy has enable the company top face the negative impacts of the global slow down on its sales. The multiband marketing approach has helped the company to maintain its growth, and prevent catrestrophy when economy is down

The global expansion strategy of the company has helped it to establish itself in the new potential market like china which are expected to drive the future growth of the company

The brand management and customer relation programs have helped the company to maintain a loyal customer based in its existing markets and develop a customer base in new and emerging market .allowed its divisions to listen to customer needs, better understand their tests and anticipate their desires

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