Question

1/ Business communicators need to use persuasion when making more than routine demands and facing a skeptical audience. True False

2 According to chapter 8, you can create effective and ethical direct-mail and e-mail sales messages employing the WIFM strategy True False

3 Persuasion techniques have not changed in the digital age. True False

4 Writing persuasive messages traveling upward do not require a special sensitivity to tone. True False

5 When writing a plan for sales messages, begin your opening with a attention getter. True False

6 Reports that present data without analysis or recommendations are primarily analytical reports. True False

7 Your business report's design should include an hierarchy of meaningful headings that highlight major points, allowing readers to see the flow of ideas. True False

8 Making sure a report's purpose is clear is critical to your business communications. True False

9 Talking with individuals directly concerned with the problem/purpose of your report, produces excellent firsthand information. True False

10 When a reader may oppose a recommendation or when circumstances suggest caution, make sure to reveal your recommendation immediately. True False

Answer 1

We are expected to provide the solution to 4 parts of a given question. Do not downvote the answer for that reason.

1. TRUE

Not just this particular situation but every business communication should be/need persuasion in order to effectively get their point across.

2. TRUE

WIFM stands for What’s in it for me and therefore, employing this strategy allows a company to be able to successfully express the customer what they will get and market their product.

3. TRUE

Persuasion techniques have not changed in the digital age, in fact this is the reason why businesses can still operate in today’s world and how experience is still relevant no matter the change in times or technology.

4. FALSE

Any form of communication that needs to travel upwards need to have a formal tone and therefore, requires a level of sensitivity that needs to be catered to.