What is the difference between ‘shopping’ and ‘buying’? What impact do these two concepts have on online and in-store consumer behavior?
Shopping is a scenario where a person visits a store, mall or Internet to get information on products and services. The price and quality of product and services are compared and the best possible option is sorted out.
Buying is a scenario in which a person goes to market with the intention of spending money to purchase something.
Online is more used to shopping purpose where a customer does a lot of price comparison form different online stores and also compared things on online web shop to the goods available in the physical stores.
Physical stores however still the place of actual buying where people come and see and touch the things before purchasing.
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