Question

FIND TWO (2) CURRENT MARKETING ARTICLES IN NEWSPAPERS AND WRITE A SUMMARY ABOUT IT. PLEASE PROVIDE LINK TO ARTICLE

Answer 1

1: How virtual reality has become important for marketers

This article covers the new technologies in the marketing process which helps companies to attract customers and increase their sales. Virtual reality experiences in amusement park, 4 D eabled movies, Electrinic goods marketing. The retail showrooms of electonic products provide virtusal reality and also in online customers can experience the product without directly watching the product. They make buying decision based on the virtual reality model which reduces companies spent on direct sales marketing.

2: How Human Emotion Influences Buying Behavior (And Marketers Can Use it)

Thecompanies widely used their social media platforms for understanding customers behavior and customers interest towards products. The emoticons and the comments from customers are built into analytical model which helps companies to analyse the customer feedback. Rather than going through a survey or questionaires it helps companies to bring quick insights over their product The text searches and feel emoticons given by customers are considered as their feedback fort their product and services.