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according to EML IN CHAPTER 9 the use of celebrity endorsement of health-related behavior/practice can be...

according to EML IN CHAPTER 9 the use of celebrity endorsement of health-related behavior/practice can be conceptulized which kind of strategy:
central route processing
social marketing
peripheral route processing
cognitive engagement
none of the above
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Answer #1

According to EML The use of celebrity endorsement of health related behaviour or strategy can conceptualized with central routw processing because it can basically help in inhancing of selling because When the celebrity endorses only one product, the endorsement is evaluated more positively and respondents indicate a greater interest in buying the product.

According to a study conducted by Elberse & Verleun (2012) , celebrity support increases product sales by an average of 4% during the endorsement period. They also show that media publicity gained by celebrities (for example, by winning tournaments) can further increase sales

So it is an type of central route processing.

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