Question

How does engagement influence how you understand an audience?

What are the different ways that you can analyze an audience? What are the strengths and weaknesses of the demographic approach to audience analysis?

Answer 1

Engagement influences how we understand our target audience; as it tells us how well our content resonates with our audience. The different ways that we can analyze our audience includes getting a feedback from them through surveys and while presenting looking at the facial expression and asking for questions. The strengths and weaknesses of the demographic approach to audience analysis include getting an idea of the requirements of the target population as well as a good idea of the market size of the target population, it is good for economics, it is easy to measure and quantifiable data. However, the drawback is that a demographic measurement does not say much about the consumption habits and interests of the target population.