Question

Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.). What do you see as the pros and cons?

Answer 1

The pros and cons of the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer include;

Pros; patients i.e. the end users becoming more aware and they making a more informed decision when it comes to opting for a treatment. Reduction of the cost of medication due to competition. the advertisement helps that patient remember to take his or her medication. Non-compliance is a very, very serious issue

Cons; this unnecessarily increases the cost of launching a new product. Money should be spent on research more and less on marketing. Creating a Consumer Reports for prescription drugs, for providers and for consumers is a better option