Question

Internally and externally, an organization’s marketing message and branding must be consistent. Everyone with the organization...

Internally and externally, an organization’s marketing message and branding must be consistent. Everyone with the organization must see his or herself as part of the marketing team. With that as a premise, describe how this applies to your current organization.

Homework Answers

Answer #1

If you want to make an impression in market brand have to stand for something . Inconsistent brand and message failed to make an impression in market and customer can't trust them . If a brand consistent with customers it builds recognition , trust and ultimately loyalty . Consistency is also important in differentiating products .

Brands simplifies message for customers . And it reminds customer why they purchasing tgat products . Brand related message circulates around the world at astonishing speed while it does make a sense to send the message globally to their customers that helps in marketing and price holding facilities . Whenever or wherever the brand us represented that time brand manager communicates in the behalf of company .

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