Internally and externally, an organization’s marketing message and branding must be consistent. Everyone with the organization must see his or herself as part of the marketing team. With that as a premise, describe how this applies to your current organization.
If you want to make an impression in market brand have to stand for something . Inconsistent brand and message failed to make an impression in market and customer can't trust them . If a brand consistent with customers it builds recognition , trust and ultimately loyalty . Consistency is also important in differentiating products .
Brands simplifies message for customers . And it reminds customer why they purchasing tgat products . Brand related message circulates around the world at astonishing speed while it does make a sense to send the message globally to their customers that helps in marketing and price holding facilities . Whenever or wherever the brand us represented that time brand manager communicates in the behalf of company .
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