Question

How did the owner communicate his vision during the crisis in the Malden Mills Story?

Answer 1

The owner and CEO Aaron Feuerstein communicated his vision" bringing corporate behavior up to a level where it is congruent with the prevailing social norms values and expectations of performance", during the crisis in the Malden Mills Story, by using his insurance money for rebuilding the company, and to paying the salaries of all the unemployed workers while it was being rebuilt. Keeping all 3,000 employees on the payroll with full benefits for 6 months, Feuerstein spent millions of dollars.