Question

If healthcare has changed from "sick" care to preventative care, what role can marketing/communications play in this shift?

Answer 1

This is marketing/communications in preventative care

• Providing healthcare services to prevent diseases can significantly reduce the costs. The criticality and the emergency nature of treating diseases lead to higher costs.

• Promoting wellness and healthy lifestyles will lower the costs of treating obesity and other preventable diseases.

• Early detection of diseases and regular health checkup will reduce the requirement for elaborate treatment once the disease reaches serious levels.

• Insurance coverage for preventable care, though expensive for the insurer in the short-term, would in the long-run reduce overall healthcare costs, since the probability of disease is lowered with preventive care.

• Intervention during childhood, especially on obesity can prevent chronic diseases in adulthood.