Question

QUESTION 21

1. A marketing plan should include which of the following?

   		Growth and financial outlook
   		Service line strategy
   		Care quality
   		Clinical innovation
   		All of the above

1 points   

QUESTION 22

1. Strategic management theory is not important to the marketing process.

   True

   False

0.5 points   

QUESTION 23

1. Regional healthcare systems must engage in strategic marketing to ensure that their marketing activities are appropriate for the local markets.

   True

   False

0.5 points   

QUESTION 24

1. Organizations with the greatest marketing ability can anticipate gaining increased market share from their local competitors.

   True

   False

0.5 points   

QUESTION 25

1. The primary aim of strategic planning is to bring an organization into balance with the external environment and to maintain that balance over time.

   True

   False

0.5 points   

QUESTION 26

1. Force field analysis supplements SWOT analysis by identifying the forces driving the strengths, weaknesses, opportunities, and threats.

   True

   False

0.5 points   

QUESTION 27

1. The strategic plan and the analysis of downstream revenue allow organizations to identify new healthcare services that should have which of the following?

   		High profit margin
   		Downstream revenue opportunity
   		Low-cost ease of entry
   		Reasonable payback period
   		All of the above

0.5 points   

QUESTION 28

1. Research shows there are significant gaps in healthcare practice and that these gaps cause providers to make inaccurate assessments of patients’ conditions and provide the wrong types of care.

   True

   False

0.5 points   

QUESTION 29

1. Effective force field analysis considers not only organizational values but also the needs, goals, ideals, and concerns of individual stakeholders.

   True

   False

0.5 points   

QUESTION 30

1. SWOT analysis is based on which of the following?

   		Examination of an organization’s internal strengths and weaknesses
   		Opportunities for growth and improvement of an organization
   		Threats that the external environment presents to an organization’s survival
   		Answers A and B only
   		Answers A, B, and C

Answer 1

Ans) 21) All of the above

Explaination:

- A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget.

22) False

Explaination:

- Strategic management is the ongoing planning, monitoring, analysis and assessment of all that is necessary for an organization to meet its goals and objectives. Changes in the business environment require organizations to constantly assess their strategies for success.

23) True

Explaination:

- Healthcare marketing strategy is an inbound marketing process where we bring forth all the resources that could bear against various opportunities and threats of a highly competitive healthcare business.

24) True

Explaination:

- Market share increases can allow a company to achieve greater scale with its operations and improve profitability