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Discuss the relevance of traditional advertising (newspaper, other print advertising, TV, radio, billboard, direct mail) in...

Discuss the relevance of traditional advertising (newspaper, other print advertising, TV, radio, billboard, direct mail) in Health care marketing. Do you recommend? Why or why not?

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Answer: The traditional advertising (newspaper, other print advertising, TV, radio, billboard, direct mail) in Health care marketing were used to educate people about the healthcare. But this is not the correct way of marketing of the healthcare as many medicines people unknowingly take and sometimes it causes major problem. Many people start to take cough syrup for the common dry cough, they don't know about the proper use of medication.

They start to misuse the drug etc, and sometimes for a major disease, they themselves take the medicine and not proper treatment are given to the patient. So. I am not at all in the favour of these kinds of marketing because there are more risk as compared to benefits.

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