Question

Background of community services program:

The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example:

•   Care of the baby
•   Health of the baby
•   Feeding
•   Breast feeding vs bottle feeding
•   Financial planning and assistance
•   Returning to school or entering/returning to the workplace

Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents aged under 25 who do not have support of family to help them in the early days of their baby’s life and are at risk.

The aim of the program is to increase the level of knowledge of young parents in parenting and to reduce the incidence of neglect and violence towards children.

The program runs for six sessions held on Tuesdays and Thursdays 2-4pm. Clients receive a phone and face to face interview prior to the program, and also receive follow-up support following the program.

Suitable arrangements will be made for clients who need assistance with language or literacy.

Digital media protocols for the organisation include:

•   All digital media strategies must be approved by the Media and Advertising Section before implementation
•   The following digital media platforms may be used for this organisation:

-         Website

-         LinkedIn

-         Facebook

-         Twitter

-         You Tube

-         Applications for mobile device

•   All digital media must be in line with the goals and objectives of the organisation and the program for which it is written.

As the YPP is a new program, a strategy is needed to provide information and promote the program to potential clients of the service. Challenges have been identified as:

•   Gaining the interest of the target interest
•   Using a media that the audience will access
•   Significant diversity in culture and ethnicity of target audience.

Using the template provided, develop a digital media strategy for promoting the program to young parents or potential young parents at risk.

SWOT analysis for reaching the target audience through digital media

Strengths (list at least one)	Weaknesses (list at least one)
Opportunities (List at least one)	Threats (List at least one)

Answer 1

The things to keep in mind while developing a strategy is

To Establish objectives ang goals.
Goals should be Specific ,Time bound,relevent.
Also you should have a track of the goals are reaching the target audience.

when it comes to target audience, you should gather data and build a strategy that impresses them or grabs their attention.

Engaging with them is the best way to understand their needs abnd to know what kind of content has to be put forth

set up profiles in different social media platforms and notice the engagement, age group, need etc

Swot analysis is a strategic technique used to help individuals to identify strengths, weaknesses, opportunities for business planning.

Strength : Helps in well development of a baby by teaching parents skills to take care of one.

Weakness: Only for parents under 25 who have no parenting support.

Threats: diversity in culture.