Question

question/ Direct-to-consumer advertising:

Is defined as marketing directly to the end user of health care products and services

May adversely impact the physician-patient relationship

Is questioned regarding whether it induces inappropriate resource utilization

Received scrutiny as to whether it changes prescribing behaviors

All of these are correct.

Question/ True or False? The majority of health care executives believes that health care reform will positively impact finances.

Answer 1

1. ANS: Direct-to-consumer advertising (DTC advertising) usually refers to the marketing of pharmaceutical products but also applies to the direct marketing of medical devices, consumer diagnostics and sometimes financial services. This form ofadvertising is directed toward patients, rather than healthcare professionals.

Correct option: A. Is defined as marketing directly to the end user of health care products and services.

2. ANS: In the wake of health care reform, most health care executives believe that the new reformpolicies will: Improve the bottom line of their organizations.

The majority of health care executives believes that health care reform will positively impact finances is a valid statement.

Correct option: TRUE

answered by: anonymous