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How can a health care organization differentiate and market its service offerings?

How can a health care organization differentiate and market its service offerings?

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Answer #1

Healthcare organization can differentiate and market its service offerings by;

Leading in research and development as for example the healthcare organizations such as the Cleveland Clinic; invest in clinical innovation and thus attract patients all over the world; who want the best available treatment.

Clinical specialization and expertise is also an important factor; as it is meaningful to both payers and employers.

Premium properties offer patients privacy, amenities and a focus on comfort and satisfaction that highly personalized; hospitality-like services with holistic care offerings.

Value maximize as such organization offers the best value for people’s money.

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