Question

Discuss from your readings functional structure and relational coordination and describe how these concepts contribute towards the success and/or lack of success of marketing and business development activities in an organization?

Answer 1

Functional structure and relational coordination this concept is built on an understanding that relationships can influence the frequency and quality of communication, which in turn have an influence on the quality of relationships. The three relationship dimensions include; shared goals, shared knowledge, and mutual respect, and the four communication dimensions include; frequent, timely, accurate, and problem-solving communication. These concepts contribute towards the success of marketing and business development activities in an organization as problems are communicated and solved for all endeavors including marketing and business development activities.