Question

Informational Campaigns Visit ONE of the three example capmaign web pages listed below: 1. Action for Healty Kids: http://www.afhk.org/ 2. Eat Smart, Move More NC: http://www.eatsmartmovemorenc.com/ 3. Get Active, Let's Move: http://www.letsmove.gov/get-active Choose one physical activity campaign to discuss. If you would like to discuss one not included above, please do (be sure to tell us where to access it). In your primary post tell us the 5 W's (Who, What, Where, When, and How) regarding the campaign you chose. Importantly tell us the main channels (t.v., radio, print media, community based organizations, etc...) that the campaign has designed to reach the targeted audience.

Answer 1

Eat smart,move more campaign was one of the beneficial campaign conducted in North Carolina under the guidance of the North Carolina division of public health in 2013.the main goal of the campaign was to make healthy food choices and to promote healthy communities. Mainly they stated 6 core behaviours such as

1. Increase physical activity

2.Increase consumption of fruits and vegetables.

3.decreased consumption of sugar sweetened beverages.

4. Reduce energy dense foods.

5.decrease television viewing and screen time.

6.Increase breast feeding initiation.

They planned these interventions for seven years from 2013 to 2020.

They used community based organizations as the channel for conveying the campaign information.