Question

1- True or False? The service effectiveness ratio relates to whether the copy strategy drove X number of people to trial.

2- Which type of sales position often requires input within the evaluation process with feedback from the customer?

	A.	Consultative
	B.	Technical
	C.	Missionary
	D.	Trade

3- True or False? To be influential on social networks, a person must talk about the health system and influence many others.

4- In the “share of voice metric,” a marketer considers:

	A.	all mentions of the brand divided by negative mentions of the brand.
	B.	positive mentions of the brand by discrete users over the past 30 days.
	C.	only positive mentions of the brand.
	D.	all mentions of the brand.

Answer 1

1- False

(Service effectiveness is how satisfied thw peoples are with the service of a particular company)

2- Missionary.

(selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person; a missionary)

3- True

(Health is a should always be top most priority. A social influencer is one to whom people follow and take inspiration from. Its very important for social influencer to talk about health so that people may become aware of it)

4- All mentions of the brand.

(Share of voice metric is an indicator that allows us to measure brand awareness on our different marketing channels compared to our competitors.)