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The XYZ University is planning to offer a new study abroad program to all courses. The...

The XYZ University is planning to offer a new study abroad program to all courses. The program will be held in Bangkok, Thailand in summer 2018. How can you best promote this program to students?
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Answer #1

1.Advertisement is the foremost

Advertise in website and publications that your target audience is reading.

2. Optimize your website with SEO best practices.

-search engine optimization , as most of the population are now depending on google for searching rather than on people

3.create landing pages for individual programs.

- it makes searching easy as well as favourable for students

4.Use social media channels, especially LinkedIn and Facebook.

- it helps in spreading the program very easily as they can tag to friends

5.Highlight program convenience and flexibility.

6.Tell stories and focus on the outcome.

- this makes the student as well as parent side to do the program

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