In healthcare, every consumer is structurally, chemically, and emotionally different. What works for one person may not necessarily work for another. Healthcare also differs in terms of choosing consumers. In other services, there is a choice in selecting which person or industry business can be conducted with.
The 4 Types Of Health Care Consumers
Trailblazers. Trailblazers, which account for 16% of consumers, are the youngest of the four segments but are in the highest income group. ...
Prospectors. Prospectors, which account for nearly a third (30%) of consumers, are the second youngest group as well as in the second highest income group. ...
Homesteaders. ...
Bystanders.
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