Question

In a 4- to 5-page paper, address the following:

Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario.

Inconsistency: Is there consistency in the quality of care?

Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?

Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients?

Interaction with consumers: Is the organization patient-centered or physician-centered?

Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?

Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.

Answer 1

Inconsistency of care in the Neonatal Intensive Care Unit or in any kind of ward or critical or emergency unit , is a common complaint amongst caregivers. Today i will tell you The evidence-based medicine and standards of care in relation to personal preference where care-giving choices are concerned. It is suggested that moral distress may be diminished by consistently applying evidence-based practice, adhering to standards of care and optimizing the team dynamic by engaging in consensus-based collaboration.

The art of inconsistency: evidence-based practice with my one experience , you all would explained better that:- ‘This would have never happened if Dr X had been on.’ I have worked in the NICU (neonatal intensive care unit) for almost 19 years and it never ceases to amaze me how often I hear this phrase. There is a clear road map for care in medicine today, yet personal preference, thinly disguised as the ‘art of medicine’, often takes precedence, resulting in an inconsistency of care that can cause a great deal of moral distress for the team, not to mention the detrimental effect it may have on patient care. In a field so enamored with evidence-based medicine (EBM), is there any excuse for inconsistency of care? It is time that the needs of our tiny patients take priority over the individual artistic approach of any given caregiver.

Any healthcare setting represents a community of caregivers working together to synergistically optimize the health of its patients. The application of evidence-based practice and standards of care represents a clear road map for clinical care, which is not mutually exclusive with the art of medicine in application. As is the case of any synergy, an individual’s art is best actualized, not alone, but when combined with that of others.

So, there should be the consistency in providing the care , without the consistency , i don't think so that any kind of health care activities can stick upto long time.

Bias is a prejudice in favor of or against one thing, person, or group compared with another usually in a way that’s considered to be unfair. Biases may be held by an individual, group, or institution and can have negative or positive consequences.

There are types of biases

• Conscious bias (also known as explicit bias) and
• Unconscious bias (also known as implicit bias)

It is important to note that biases, conscious or unconscious, are not limited to ethnicity and race. Though racial bias and discrimination are well documented, biases may exist toward any social group. One’s age, gender, gender identity physical abilities, religion, sexual orientation, weight, and many other characteristics are subject to bias.

Unconscious biases are social stereotypes about certain groups of people that individuals form outside their own conscious awareness. Everyone holds unconscious beliefs about various social and identity groups, and these biases stem from one’s tendency to organize social worlds by categorizing

intangibility refers to the fact that many services lack physical attributes and thus consumers are unable to assess the value they would gain from engaging such a service with tangible evidence with respect to the possible outcomes of such a service.

Examples of intangibility include:

Going to see a surgeon about your back pain. It's impossible to be sure exactly how you'll feel after the surgery for your back pain. You could feel like a new person, or you might be in worse shape.

Basically, interaction with customer is the every communication between a customer and a company.

Patient-centered interactions are the active expression of patient-centered care. Creating collaborative partnerships with patients helps them build skills, confidence, and trust, and engage actively in care decisions and health management. Yet delivering patient-centered care is challenging and patients in many settings do not receive optimal care. Between 30%-80% of patient expectations are not met in a routine primary care visit. A Commonwealth Fund patient survey reported substantial gaps in doctor-patient communication, a key measure of patient-centered care. Communication deficits can be addressed through use of proven strategies and decision aids to empower patients and enhance involvement in decision-making and self-management.

More than half of family caregivers provide 8 hours of care or more every week, and ... Navigating the Service Delivery System.

And there should be in-between time should be spent on no service activities. Yes there is no special time be pulled out to do non service activities , it is manageably included statically in service related time.