Question

describe some key trends in the industry and what the implications are for the future of...

describe some key trends in the industry and what the implications are for the future of healthcare marketers

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Answer #1

#. Industry Trends :-

o Rapid Commoditization of Everything (resulting in differentiation)

o Rise of Information Based Business (move to services/hybrid products)

o New Paradigm of Access & Control of Data (changing information spheres)

o BI & Analytics/Big Data (real time analysis of masses of different data formats)

o Social Media & Digital Culture (new ways to interact with/analyze customers)

o IoT, Industry

o Real Time Marketing

o Information Management

#. The future of healthcare marketing is digital marketing. For this the health care market should adopt strategies to make this shift with the focus on more digital efforts .

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