#. Industry Trends :-
o Rapid Commoditization of Everything (resulting in differentiation)
o Rise of Information Based Business (move to services/hybrid products)
o New Paradigm of Access & Control of Data (changing information spheres)
o BI & Analytics/Big Data (real time analysis of masses of different data formats)
o Social Media & Digital Culture (new ways to interact with/analyze customers)
o IoT, Industry
o Real Time Marketing
o Information Management
#. The future of healthcare marketing is digital marketing. For this the health care market should adopt strategies to make this shift with the focus on more digital efforts .
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