The intent of this team learning assignment is to facilitate a collaborative discussion centered on the research each team member will complete. In the health care industry, work is not divided among a team; a team works together to complete the task at hand. In your discussion, you will describe the use of Business 2 Business (B2B) and Business 2 Consumer (B2C) in health care.
Note: A great way to start this discussion is to post the prompt provided below in the discussion area of the assignment. Team members can then post information they find as well as the citation as they see fit.
Discussion prompt: Describe the use of B2B and B2C in health care.
To receive credit for your discussion, you will be responsible for the following:
# Business 2 Business (B2B) in healthcare, which means focuses on selling medical equipment, devices and services of hospitals.
Uses of B2B in health care
1 Home health care
More people opting for healthcare in their homes for adding convenience and comfort ,whether it be special chairs , hospitals,beds,or equipment which is specially designed inordr to make home life easier on senior citizen and disabled,B2B marketing is important.More often that not, people who receive home health care will buy equipment and other items from their health care company or another company who specializes in such solutions.Manufactures must stay a head and competition in this marketing by promoting their products to retail and employing good B2B advertising strategies.
2 Education institution
Educational institution find that marketing their services to healthcare business provides them with a number of new students ,after already registered nurses who are looking of career progression which require further qualifications.A large number of healthcare business are willing to provide their nurses with means to gain extra qualification and by marketing course.
3 Medical home care equipment
Home care becoming more and more popular and,there is a huge increasing the demand for mobile and portable medical equipment which can be used at home by nurse and other medicapersonnel. Equipment which includes, heart rate monitor,and even dialysis machines.However manufactures have worked hard to create the health care equipment,which is suitable for home uses and business to business marketing strategies are vital in order to convince home care companies that this equipment is the best option for them
4 Health insurance
Health insurance is also a huge factor of the health care industry which has a need for good B2B marketing.Health insurance companies must use B2B marketing strategies and techniques in order to convince business owners that their insurance policy is the best choice to cover employees and that cost won't be high .
5 Establishing an online presence
Health relathed companies knows that having a online presence can seriously help to boost them marketing efforts and even their sales ,When it cause to B2B marketing having an established presence online is often key to success.This is because it is a website or social media accounts where may decision makers will go first.
# Business 2 consumer( B2C) ,which means targeted the consumer of health care products and services
Uses of B2C,
1 Segment your Audience
You will need to identify and segment your consumer target audience.Ther could be group of people suffering from specific condition,the frail elderly,or easers.Health conscious people or Patient groups ,may be relevant.who may benefit from the use of your product.
You will need to star enganging with your consumer audience.patient or consumers in your companies website and providing consumer focused benefits .,driven content that often expect advice and shares real- life customer experience. Popular online vedios ,tv commercial, social media ,etc for the health care technology using such activity should be encouraged patients advocate to promote products and services.
Brands can build on the emotional connection,they need to make with people,as we mentioned last year .Just do not forget: the Patient is a stakeholders that can no longer be ignored.
4 return to investment
B2C consumer on the other hand ,they are more intended in the entertainment,deals ,and other exciting part of the purchase process.They"ll probably are more if they can score a discount rather then if the product is double.
5 key points to summarize
* Definition s of B2B
* Definition of B2C
* Uses B2B
* Uses of B2C
* Importants of B2B and B2C
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