Question

Health Care Marketing: What is the significance of selecting a target population when designing a marketing effort?
How is this approach associated with product offering and placement?

Answer 1

Answer: The significance of selecting a target population when designing a marketing effort as it enhances the chances of profit. Selecting or identifying the target enables the producers to mainly focus on the groups those are in need of them. It increases the approach towards the consumers who are likely to purchase the specific products. It also enables the firms to increase their sales and growth with the help of focusing to the particular consumers. This approach is directly associated with the product offering and placement as aiming to the particular population increases the chances of growth and productivity. It increases the brand or the product awareness. Hence it focus to improvise the target consumers.

answered by: anonymous