Question

How does social marketing differ from mere informatoin transfer? Please give an example of each.

Answer 1

Social marketing:-
Social marketing is an approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole.

Many effective social marketing campaigns use symbolic visuals that are instantly recognizable. Examples include Awareness Ribbons, Smokey the Bear for wildfire prevention, and Rosie the Riveter, which was used during World War II to inspire women to help with the war effort.

Information transfer:-
In telecommunications, information transfer is the process of moving messages containing user information from a source to a sink via a communication channel. In this sense, information transfer is equivalent to data transmission which highlights more practical, technical aspects.

Information transfer is a communicative
activity in which the learner can be actively involved in decoding a piece of information in a purely linguistic or visual symbolic form and motivation to change the information either from a linguistic form into a diagrammatic form or vice versa. The essence of information transfer is that information changes in forms and that the learner, not the teacher, makes the changes, although the teacher provides the learner with the guidance by giving the learner suitable materials and designing activities for the learner.
For example, before the teacher
reads a weekly school time schedule, he can delete most of the content. The learner is then required to fill the partly blanks sheet when the teacher reads the content out. This is a simple information transfer from listening
to writing. In our Integrated Course, learners are always asked to transfer information from reading to writing. And this technique can also be used to train the learner’s integrated skills