The name of the program is Heart Break. It is an anti-bidi smoking campaign which is initiated by the government of India and has the support of the World Lung Foundation.
They generally tell the bad impact of smoking bidi on the heart. Yes, I think these intervention services are relevant and effective. They generally advertise or increase awareness among people by doing seminars, visiting schools and colleges, or meeting person to person at their homes if required.
According to them, smokers should know the bad impact of smoking bidi or cigarettes on their health. They should know the value of their life and if someone is addicted there are also plans to save them from the addiction.
I think they are doing a great job and they should continue doing it.
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