Question

Hercules Films is deciding on the price of the video release of its film Bride of...

Hercules Films is deciding on the price of the video release of its film Bride of the Son of Frankenstein. Marketing estimates that at a price of p dollars, it can sell

q = 220,000 − 10,000p

copies, but each copy costs $4 to make.

(a) Find the cost, revenue and profit functions.
C(p)=

11



R(p)=

220000−20000p



P(p)=



(b) What price will give the greatest profit?
p =   dollars

Second derivative test:
Your answer above is a critical point for the profit function. To show it is a maximum, calculate the second derivative of the profit function.
P"(p)=


Evaluate P"(p) at your critical point. The result is  ---Select--- positive negative  , which means that the profit is  ---Select--- concave down concave up  at the critical point, and the critical point is a maximum.

Homework Answers

Answer #1

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