The polling companies increase the sample size of population as the election gets closer because for the result to be predicted correctly they would have to interview everyone in the population but that's not possible so they take a bigger sample size of the population to reduce the margin of error.
Suppose we have a margin of error of plus or minus 5% at 78 % of confidence level means that if we field the same survey 100 times the result will be within 5% of the true population value 78 of those Times.
Show the sample size is increased to reduce the margin of error in order to predict the results correctly as close as possible to the true result.
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