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A company estimates that it will sell N(x)units of a product after spending $x thousand on...

A company estimates that it will sell N(x)units of a product after spending $x thousand on advertising, as given by: N(x) = -0.25x^4 + 13x^3 - 180x^2 + 10,000. 15<x<24   

When is the rate of change of sales increasing and when is it decreasing?  

What is the point of diminishing returns and the maximum rate of change of sales?

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