The short term demand for a product can be approximated by q = D(p) = 18 − 2 √p where p represents the price of the product, in dollars per unit, and q is the number of units demanded. Determine the elasticity function. Use the elasticity of demand to determine if the current price of $50 should be raised or lowered to maximize total revenue.
we have
the elasticity of the demand is,
put p = 50,
here E > 1,
hence the demand is elastic, an decrease in price to maximize total revenue.
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