Question

How are data used in your business / organization? Is it basic reporting or advance predictive analysis and data mining? What questions are being answered? How are strategic business decisions being made in your organization? Can you provide an example of a business decision that did or did not leverage data in your organization, what were the results? If you do not work for an organization right now, do a Google search to find the answers to the questions above for a particular organization (be sure to provide links as a reference). Provide specifics.

Answer 1

Lets take an example of Hitachi where it wanted to predict the customer buying patter and offer them discounts based on that.

The Data was presented to PWC for past 10 years and was asked to define a relationship between buying pattern and discount that should be offered to them.

The project was an Advance predictive analysis along with data mining.

Advance predictive analysis because they wanted to define a relationship to future buying with past data.

Data mining because they had to filter out customers who were the target to this scheme (Customer who bought Hitachi products atleast thrice in past 10 years).