Question

Please write (type) about Daymond John’s 2 rules out of 10 rules that he was successful in implementating them in his own business (name the specifice businesses).

What specific evidence do you have that he (a)Implemented those Rules; (b) Was very successful at it?

Answer 1

Rule 1 - Engage in something that one loves

Daymond John's a sports enthusiast. The FUBU logo was advertised on hockey players' apparels.

He was successful in this as rapper LL Cool J was convinced to wear a jersey with FUBU logo at a promotional event. Marketing of the brand was advertised properly.

Rule 2 - Start on a small scale and grow eventually

Daymond John didn't kick off with a large investment straight away. He was employed at Red Lobster. FUBU's work was done during the intervals of the full time job.

His first shipment was 90 hats for a neighbor. Each valued at $10.