Question

Using Ulta Beauty Inc: Segment Data: Use the bulleted format to list the company's segments/product lines and the percent that each segment contributes to sales/ revenues. Please provide percentages for segments. List key events from the last five years; such as acquisitions, divestures, new products and or markets and management changes. Using this information, comment on the company's business model and identify strengths and concerns. Cite sources. Please see the link below:

Using Ulta Beauty Inc:

Segment Data: Use the bulleted format to list the company's segments/product lines and the percent that each segment contributes to sales/ revenues. Segment should be reported in percentage terms. List key events from the last five years; such as acquisitions, divestures, new products and or markets and management changes. Using this information, comment on the company's business model and identify strengths and concerns. Cite sources.

Please see the link below:

http://d18rn0p25nwr6d.cloudfront.net/CIK-0001403568/2d8eac68-1dc4-4497-9ea8-a8ae7eb74745.pdf

Answer 1

The investment now has become a wide term as compared previously.It doesnt count for boundaries or trading internationally. To make more efficient use of the capital and savings we have different models through which we can raise and optimally use the finance. As it is mentioned

1. Globalisation for investments - Globalisation is making tendency for reaching out to various economies by increasing the international investments, financial alleys and information technologies. In very business terms, economic integration of global market. Globalisation helps in foreign direct investment through which under developed countries can privileged. There is not only functional change of the finances but also cultural exchange.

2. Financial Engineering - Investments have left the sets of the boundries but how to deal or manage them is a big take. To invest with a optimum knowledge investors goes through various techniques nd strategies. In financial engineering there are various techniques which will investment gain in long run. Along with it, it helps in measure the voltlity lies in each investment. Financial engineering helps in risk management, asset management firm.

For example -

Like through regular options strategy where one can either buy a call or put depending on whether he is bullish or bearish, financial engineering has created new strategies within the options spectrum, providing more possibilities to hedge or make profits.

Securitisation - it is a transformation of illiquid asset into a security via financial engineering.

Use the bulleted format to list the company's segments/product lines and the percent that each segment contributes to sales/ revenues. Segment should be reported in percentage terms.

The Segments in the ULTA BEAUTY INC are:

CATAGORIES           % of revenue(Jan,17)

1. Cosmetics - 51%
2. Skincare, Bath 20%
3. Haircare product 20%
4. Salon Services 5%
5. Others 4%

List key events from the last five years; such as acquisitions, divestures, new products and or markets and management changes.

1. Talking about the markets, it widespread its business. Ulta opened 125 stores in U.S.. Ulta is making its business to spread to Colombia, West coast, California.
2. During fiscal 2016, we opened 104 new stores, remodeled 12 stores and relocated two stores, compared to 103 new stores, four remodels and five relocations during fiscal 2015 and 100 new stores, nine remodels and two relocations during fiscal 2014.

3. Approximately 23 million active loyalty program members generated more than 90% of Ulta Beauty’s annual total net sales in fiscal 2016

4. top ten vendor partners, such as Bare Minerals, Coty, Estée Lauder Companies, L’Oréal and LVMH, among others, represented approximately 50% of our total net sales in fiscal 2016

The strengths can be counted as many as below:

1.Ulta was uniquely positioned in the marketplace by offering both mass brands (e.g., CoverGirl, Maybelline) and prestige brands (e.g., Lancome, Clinique).2 According to Fabian Garcia, CEO of Revlon, Ulta “has completely debunked the old notion that you were either prestige or mass.

2.Ulta offered trend-right products by establishing partnerships with leading cosmetic and salon brands. A dedicated merchandising team continuously monitored current fashion trends, historical sales trends, and new product launches to keep Ulta Beauty`s product assortment fresh and relevant to customers.

3. The major differential point was offered by ULTA was Salon services.

4. By 2016, NYX operated 23 stores including its first flagship store in Manhattan.

The business model used in here followed is the concentric diversificationtion. As only related product and services are added to the model. That is the Beauty inc is only introducing the beauty products with whole lot of diversification and reaching to different market along with introducing new products.