Question

A beauty product company is developing a new fragrance named Happy Forever. There is a probability of 0.52 that consumers will love Happy Forever, and in this case, annual sales will be 1.07 million bottles; a probability of 0.38 that consumers will find the smell acceptable and annual sales will be 170,000 bottles; and a probability of 0.10 that consumers will find the smell unpleasant and annual sales will be only 53,000 bottles. The selling price is $38, and the variable cost is $10 per bottle. Fixed production costs will be $1.03 million per year, and depreciation will be $1.15 million. Assume that the marginal tax rate is 40 percent. What are the expected annual incremental after-tax free cash flows from the new fragrance?

Answer 1