Question

5)
a) Describe how social media differ from traditional commercial media and how they (social media) redefine and extend the traditional three-party business model (producer, buyer or consumer, third parties) of commercial media.
b) Use a social media platform of your own choice to illustrate ways by which social media redefine and extend the traditional practices of commercial media and the business models that commercial media have traditionally used.

Answer 1

A.

Traditional commercial media is a type of mass media which mainly focus on the delivering news to general public or the group of people.

Social media is a used lot these days to describe variety of digital platform.It is a form of electronic communication that enable user to share and create information.

Social media is differ from traditional commercial media are as -

• Social media reaches a maximum audience while traditional media is generally more targeted.
• Social media is versatile while traditional media is once published set in stone.
• Social media is a two way communication while traditional media is one way.