Question

DISCUSS why business customers might generally be considered to be more rational in their purchasing behaviour than ultimate consumers. Please provide lots of detail and explaination.

Answer 1

Business owern has to answer his purchased to his investor , employee has to answer his purchases to his boss, Thus business customers requires detail description of the product, They have to keep plan before making any purchase and they are well informed about the pricing sysytem
Business decisions are made keeping in mind specific need whereby they are generally looking for solution to their problem on other hand ultimate consumer make purchases out of emotion or implusiveness.Many customer needs to shop as they have to show their status whether they are in need of product or not.
Thus business customers are more rational in their purchasing behaviour than ultimate consumers