Question

Identify three brands you frequently use. Why are you loyal to these brands? Is it from...

Identify three brands you frequently use. Why are you loyal to these brands? Is it from marketing messages or from your experience using these brands? What branding strategies do these three brands use?

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Answer #1

The three brands that I frequently use are: American Airlines, Coca-Cola and Apple.

I often travel for my work around the United States: I frequently use American Airlines and have been loyal to them because of the on -time performance and their loyalty card that gives me good benefits like lounge access.

Coca-Cola: I have been a fan of Coca-Cola since childhood and have been one of its most loyal customers since ages. Their advertisement and their taste has made me loyal to coca-cola.

Apple: Ever since I have started using a mobile phone, I always use Apple Phones. The various novel features, the high definition camera and the “Siri” app have been the most attractive for me.

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