Question

Marketeing in health care

2-In health care, a major factor that affects life cycles is:

	A.	demographics.
	B.	technology.
	C.	reimbursement.
	D.	All of these are correct.

3-True or False? The value a brand gives a company through associations made by a consumer is referred to as its brand equity.

True

False

4-True or False? A hospital owns clinics, a freestanding laboratory, a surgi-center, and an ambulance company. All of these are under one name of the health system. This hospital follows a multiproduct branding strategy.

True

False

5-Intuitive Surgical has entered the market with a robotics surgical device. In the growth stage of the life cycle, it has decided to:

	A.	generate primary demand.
	B.	utilize all three strategies.
	C.	target different market segments for usage of its device.
	D.	lower prices.

6-True or False? A health system buys physician practices in many different regions and several smaller hospitals. It lets each entity retain its own name. This organization is following a reseller strategy.

True

False

7-There is one product life cycle that has only two stages: introduction and decline. Which of the following is that life cycle?

	A.	Fashion
	B.	High learning
	C.	Fad
	D.	Low learning

8-When a manufacturer of proton beam therapy publishes a magazine showing articles and stories of patients whose diseases have been treated with great results using this technology, this is a strategy to create:

	A.	primary demand.
	B.	secondary demand.
	C.	skimming.
	D.	differentiation.

Answer 1