You have been analyzing stock prices for a while, and you have come to believe that you may have discovered a new asset pricing anomaly. While a behavioural explanation for it is plausible, what caveats should you keep in mind?
Attempting to apply anomalies is a risky way of reaching to conclusion. Many anomalies are just illusionary in the first place, but they are also unpredictable. They are often result from intense large-scale data analysis that looks at portfolios consisting of hundreds of stocks that deliver just a fractional performance advantage.
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