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creating scenarios using broad economic conditions, competitive structure, internal capabilities, and financing capabilities. Using these four...

creating scenarios using broad economic conditions, competitive structure, internal capabilities, and financing capabilities. Using these four factors, describe what you believe to be the most likely scenario for Chipotle over the next four years
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Answer #1

Chipotle is an American chain of fast casual restaurants specialising in tacos and burritos.

The economic conditions offer a great scope to the company because of the people'e ever increasing demands of having light snacks and having food on-the-go. Given the vast number of locations at which they operate, they have a very good opportunity of making themselves available to consumers whenever they are on the move.

The main competition of Chipotle is other fast food chains like Burger KIng, McDonalds and Taco Bell. Although the foodd over here is comparatively pricier but the ingredients used are more healthier which is currently on-the-demand for the new generation.

The internal capabilities of Chipotle include:

  • Strong Marketing team
  • Flexibility among employees and skill level of employees
  • Quality of food
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