Question

A company needs to determine whether to build a small or large new store. Based on...

A company needs to determine whether to build a small or large new store. Based on the management team's estimate, the chance of the future market being poor, average, or excellent, as well as the return from each decision (small or large) under each market scenario is given in the table below. The managers want to make the decision of wheter to build a small or a large new store using the decision tree model. The decision tree corrresponding to the described scenario is given below. Apply the numbers in the table to run the decision tree model assessment by answering the folloiwng questions.

(1) The expected return of building the small new store =  (round to one decimal point)

(2) The expected return of building the large new store =  (round to one decimal point)

(3) The choice based on the above analysis is to build the  (Click to select)  small  large  store.

(4) The EVPI (Expected Value of Perfect Information) =  (round to one decimal point)

Poor Average Excellent
Probability 0.2 0.3 0.5
small store 15 30 50
large store -50 20 105

Homework Answers

Answer #1
Small Store Large Store
Scenario Probability Return Expected Return Return Expected Return
A B C D = C*B E F = E*B
Poor 0.2 15 3 -50 -10
Average 0.3 30 9 20 6
Excellent 0.5 50 25 105 52.5
Expected Return 37 48.5
Expected Return on Building Small Store = 37
Expected Return on Building Large Store = 48.5
It is advisaabe to opt Large Strore as is is giving the higher return.
Value of Inflormation = 48.5 - 37 = 11.5
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