Question

companies that place customers at the center of their business are those that follow a_____ orientation

Answer 1

Companies that place customers at the center of their business are those that follow a market orientation.

Therefore are mainly four types of marketing management philosophies; product orientation, sales orientation, market orientation and societal orientations

In market orientation; companies place customers at the center of their business as customer satisfaction is highest priority for them. It collects the customer’s feedback and makes improvement in products or services so that they can satisfy customer’s need in better way.