Key Success factors in video game hardware industry are as follows:
1) Brand: Brand is one of the most important success factors as it helps a user directly relating the video game to a popular brand. Brands help in creating trust with the reliability of the product with regard to performance which is very important for the video game hardware.
2) Cost: Producing quality high-performance product at low cost helps companies maintain the margin even with fierce competition.
3) Innovation: Graphics, audio, online and offline modes are some of the innovation areas that help companies differentiate and improve products.
4) Reliability: Hardware must be reliable and give high performance to customers which helps in maintaining old customers and getting new prospects through word of mouth.
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