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What are the top 5 risks and evaluation for Nike?

What are the top 5 risks and evaluation for Nike?

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Answer #1

Top 5 risk for Nike are as follows:

1. Intense competition in sports wear.

2. Failure to maintain reputaion and brand image.

3. Since it is global company it has to sell at the loss at some countries due to currency exchange.

4. Nike's reputaion dented due to worker conditions in Bangladesh, it has to keep strengthening its labor policy otherwise it will create more reputaional risk for Nike in future.

5. Supply chain risk is another cause of concern for Nike.

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